A youthful vision connected with the roots of our culture: my brand, theeclosetcult, was not planned practically; it just started when I, Palak, the founder of this company, was sitting with my friends . And we were judging the dressing sense of others sitting around us. We realize that everyone is wearing modern clothes, and we realize that our culture is declining. Then a thought struck my mind about bringing back our years-old culture to this new generation. Everyone is more focused on wearing modern clothes than traditional ones. People are just forgetting our old culture. It is essential to preserve and promote traditional clothing for future generations to enjoy the rich legacy of our Indian fashion. By seeing this, our brand has come forward with a mission to promote traditional clothing over modern clothes. This is a 10-year-old brand that dedicates its precious time, ideas, and traditional designs, quality of fabric, to advertising cultural clothing . We decided on the name, theeclosetcult, as cult means tradition, which signifies the connection of modernity and traditionality. We are providing the best cultural outfits to ensure the comfort of our customers.